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Courses for Special Purposes - Marketing and Sales

This module is addressed to persons working in the Marketing Departments or in the Sales Departments of some companies, students or persons wanting to improve and to complete the vocabulary in this area.

At the end of the course, they are going to better master the vocabulary on the following themes:

• Concepts of marketing / sales: production, product market research
• Concept of strategic planning and the management of the marketing (the analysis of the market opportunities, selecting the target clients)
• Concepts of international market
• Marketing and the society
• Post - sales activities
• The brand: identification, extension, loyalty, preference, strategy, value
• Competitivity
• Market research
• Market potential
• Marketing plan
• Niche strategy